![]() ![]() Is the ideal customer a busy socialite or a family of four trying to make ends meet? Tie in your audience knowledge into your client’s personal brand. On the flip side (pun intended), a focus on fixer-upper homes could widen your client’s sales funnel with a larger volume of lower-cost homes. For example, a niche focus on estate properties will likely drive fewer sales but of higher value. Some people love Brownstones, others love Victorian architecture. Who doesn’t love a Craftsman home? Surprisingly, plenty of people. Crafting specific and unified messaging across all of your clients’ channels that speak directly to them will make them more likely to fill out lead capture forms.Īgency Tip: As housing prices in major cities continue to climb, consider broadening your target audience to those who are willing to take on a commute in order to find more affordable housing options just outside of the city limits. By targeting a specific type of client base–such as empty nesters, divorcing couples, military families, or newlyweds, your agency is able to use evocative words that touch the target audience and relate to their personal experiences. Here, they are focusing on the buyers or sellers themselves. However, many real estate agents may dig a bit deeper into this space, and rather than covering a particular city, they could focus on a specific school district within the local community or even waterfront homes in the area. This is your most common type of real estate niche, as these realtors focus on a very specific local area. The competition: Is your client seen as an industry thought leader in outshining other local businesses in that niche? Hint: Do a competitor analysis.Īnother great real estate marketing idea is to narrow down the real estate field beyond the obvious division between commercial and residential real estate. Marketing turnover rate: Are your marketing efforts going to capture enough real estate leads to keep your clients happy? ![]() Revenue potential: are there enough new homeowners and potential buyers within that niche?Īverage sale prices: Are potential clients selling houses in your client’s ideal price range? Of course, you’ll need to balance your niche recommendations against a few critical criteria, including: Lane Rizzardini, Co-Owner of Marion Relationship Marketingīeing niche-focused also helps your clients dominate Google Maps and the search engines, but we’ll cover more on that later. ![]() We realized we needed to make industry-specific content. You need to have really tailored content solutions for your clients because you need to know who you're speaking to. It is a lot easier to sell services when you pick a niche. And when the time comes for them to buy or sell, these new leads looking for a real estate agent will go to your client. After all, first-time home buyers and homeowners turn to real estate professionals because they are experts in their field.īy niching down your agency’s real estate marketing plan for clients, a smaller group of prospective buyers (and sellers) will be attracted to your client’s brand. Target a Real Estate NicheĪlthough it may be difficult to turn down potential clients, focusing your agency’s branding on a particular niche will help your clients stay top-of-mind to their target audience. Let’s see how these ideas boost your agency’s real estate marketing strategy, help weather the storms of world events, and pinpoint the ideal target market at the right time. That's why we've compiled a list of real estate marketing ideas for agencies crafted to ensure your clients’ growth and resilience. In this rapidly evolving industry, adapting to market changes and global events is a necessity. Your success enables theirs: helping clients buy or sell their homes seamlessly. With over 80% of agents failing within the first five years, largely due to insufficient lead generation, your marketing agency's role becomes crucial.Īs the navigators of the real estate marketing landscape, you are tasked with crafting customized lead generation, conversion, and referral marketing strategies for your clients. In the bustling real estate market, standing out from the crowd is essential for success. ![]()
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